← Companies I've built with

Employer · 1997–2005

Digital Evolution

Early interactive web studio

Role: Software Engineer

Organization

What the company did

Digital Evolution was an interactive studio building ambitious web and multimedia experiences for brands and mission-driven organizations—before merging with US Interactive.

Relationship

How I relate to it

I joined in 1997 expecting to build websites. Instead I helped invent early online community and multimedia systems—including Starbright World—for clients like Disney, Toyota, Cedars-Sinai, and the Starbright Foundation.

Influence

What stayed with me

This is where I first saw software reduce isolation and fear for real people. That lesson never left.

Projects

Work from this chapter

People

People I worked with

Collaborators from this organization who appear in the People directory.

Andrew Arrow

Principal Engineer, Andrew Arrow Dev · Early Geni, Yammer, and Bird engineer

Andrew and I go back to 1999 at Digital Evolution, where he was working on Warner Bros. games. He later convinced me to leave SOA Software and join Geni. We went on to work together across Geni, Yammer, and Bird, making him one of the longest-running collaborators in my career.

Dave Hecker

Fractional CTO at SourceSeek · Technical Lead, Starbright World

Dave led the technical direction for a product that crossed classic web development, desktop multimedia, custom real-time networking, and early Intel video hardware. His role was essential in turning an unusually ambitious healthcare-community concept into software children could depend on.

Howard Spector

Healthcare technology founder · Project Manager, Starbright World

Howard gave me two memories that have lasted for decades. He took Vu and me to UCLA to see children using Starbright World, permanently changing how I thought about software’s human impact. Later, while celebrities were recording audio for the application, he asked Melissa Joan Hart to leave me a surprise message: “Berk is the greatest!”

James Tolentino

UI Designer, Starbright World at Digital Evolution

James translated the product direction into the interface screens children used. His designs gave the experience its warm, non-clinical visual language, and Vu and I painstakingly reproduced those details in the application.

Tommy Wong

Founder, Civic Design Studio · Product Designer, Starbright World

Tommy shaped the overall product and interaction design for Starbright World. Vu and I worked carefully to preserve his intent in the implementation—the gentle movement, approachable navigation, and sense of belonging were fundamental product requirements, not visual decoration.

Vu Pham

Software Engineer, Starbright World at Digital Evolution

Vu and I built the Starbright World experience side by side. I still remember him running to the third floor of our Brentwood office while I initiated a ProShare call from my desk—the first time live desktop video felt real. Howard later took both of us to UCLA to see children in the oncology department using what we had built.

Connected

Themes

What defined the work

InteractiveMultimediaHealthcare communityEarly web