Translation management & LSP marketplace

Role

CTO and co-founder — product architecture, marketplace design, team building (12 engineers), accelerator through successive funding rounds, and strategic vendor partnerships.

Constraints

• Need to serve both customer TMS workflows and LSP vendor economics
• Integrations across CMS, e-commerce, email, and marketing platforms
• Linguistic accuracy beyond simple string replacement
• Startup constraints on capital, hiring, and time-to-market

Approach

• Built a TMS for project oversight, i18n workflows, vendor collaboration, bidding, and ordering via an integrated marketplace.
• Designed an LSP marketplace integrating 20 vendors including MT, TM, and professional services.
• Implemented connectors for content extraction and deployment across 30 platforms.
• Engineered Zendesk integration for CSR translation across 50 languages.
• Designed TML (Translation Markup Language) for pluralization, gender, and Slavic case nuances.

Outcomes

• Full-lifecycle localization product from project management to marketplace fulfillment.
• Broad connector surface that met customers where content already lived.
• Team and company progression through accelerator and funding milestones.

Stack